> For the complete documentation index, see [llms.txt](https://save-planet.gitbook.io/save-planet/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://save-planet.gitbook.io/save-planet/rules-for-starting-a-fundraising-campaign.md).

# Rules for starting a fundraising campaign

In order to start fundraising on our platform, the user must perform, in order, a few simple steps.

1. The user needs to register on our platform and fill out a profile with the necessary information.
2. Choose one of the cryptocurrency wallets that can interact with our platform.
3. Fill out the form you need to start fundraising.
4. Complete KYC verification in order to begin fundraising.
5. After filling out the form, our moderator will check whether the application has been submitted or will approve it, or will contact you by e-mail in order to clarify.

## Instructions: how to launch a successful crowdfunding project

1. **Select the category in which you will place the project**\
   Non-profit organizations can launch projects on SavePlanet in any category. The most popular are "charity", "public initiatives", and "social entrepreneurship". There are benefits for charitable projects: for example, the authors receive any amount raised and can extend the term of the project several times. But not every "non-profit organizations" project can be launched in the "charity" category - it depends on the purpose of the project. And it is carefully checked by moderators.

   For projects in the "public initiatives" category, the rules are stricter. If the author does not collect the required amount within the declared period, the commission will increase from 4% to 8%. Once the project can be extended for a period not exceeding the originally declared.
2. **Identify your target audience**\
   In many ways, the success of a project depends on whether or not there is a community around its author. By and large, money comes from a very specific community, so every good project must satisfy the needs of that community.

   Before considering a plan for promoting your crowdfunding campaign, I advise everyone to ask themselves the question: Who is the target audience of my project and why would they be interested in supporting me? And the audience of beneficiaries and the target audience don't have to be the same.

   You need to have a kernel of the target audience, and based on that you need to think through the project description and everything else.
3. **Give the project a clear and understandable name**\
   Every project has a "cap", with four main visible elements: a name, a short description, a financial goal, and a collection period. All of them must complement each other. They are needed in order to maximize a person's acceptance of your project, to give them an initial understanding of what you want to do and how much money you need for it.

   The name should be as meaningful as possible. There is no need for metaphorical and too general titles.
4. **Set an adequate financial goal**\
   The financial goal must be clearly related to the name of the project. You need to evaluate it objectively and understand how achievable it is for you. People, as a rule, are not interested in joining a project they think will fail, so we recommend minimizing the financial goal: it is better to gather some community on a crowdfunding platform and together with them implement a not very ambitious project. And then you can work with these people with the help of, for example, newsletters on the platform, making larger fundraisers.
5. **Remember the mandatory costs**\
   The financial goal is always larger than the project budget. It includes the budget needed to implement the idea, platform fees, and payment systems. Here it all depends on the category in which the project is launched.

   For all projects there is a "50% plus" rule: if the author collects at least half of the declared amount and guarantees that he will fulfill his obligations, the platform transfers the money to him, but charges an increased commission of 12%. If the author reaches 100% or more, the commission is 4%. If the project is launched in the "charity" category, there is no Save Planet commission, but there is a commission that goes to cover operating expenses - 1%.
6. **Choose the length of the fundraiser, but don't make it too long**\
   It is better not to set too long a deadline for the project. Sometimes a person comes to a page, and maybe he is close to the author's idea, but he sees that there are still three months until the end of the project. He thinks, "This month is a crisis, I'll support you later.

   The person can mark the project and add it to his favorites, After a while he gets a letter reminding him that he likes the project and he can come back to the site and support it. But mostly people make the decision to support, as a rule, momentarily. That is why some authors are working against the rule and start extremely short collections: a week or two. The timing of the project must be consistent with the stated financial goal. If it is very large - several million - it is logical that it will take longer to collect.
7. **Don't be lazy and make a video about your project**\
   Not all people like to read long texts - some people find it easier to watch a video. All the more so a video can additionally reveal the potential of a project. In fact, the video is the most creative part of the campaign, where we can show ourselves, our team, our mentees.

   Video affects not only the packaging, but also the promotion. Good "go to" appeals simply in the format of a talking head, when the leader of the organization talks about the project. Video content finds coverage in social networks faster than text with a photo.
8. **Describe your project in simple sentences**\
   Pay attention to pictures and photos No matter how well you write, it can be hard for people to wade through a sheet of text. Ideally, there should be a picture after every paragraph or two. It's great if your project has a designer or you can ask them to make you a design for the project. This can be not only pictures, but also infographics or bars that separate one section of text from another. The project looks much better when everything is done in the same style.
9. **Honestly fulfill commitments after a successful collection**\
   Within three working days of completing the project, we ask the author for confirmation of their willingness to bring the project to life, and then we transfer the amount collected to them.

   At this stage, it is very important to stay as open as possible and keep people informed about everything that is going on.

   Something can always go wrong. It's important to keep people informed about what happened and why right now you can't fulfill your commitment.

   When you have already put the project into action, you need to post news about it on the project page, on social media, on the website - wherever you communicate with the audience.

   The responsibility for fulfillment of obligations lies on the author, Save Planet is just a service. For our part we try to minimize the cases when the author does not fulfill his obligations and take thorough approach to moderation, especially if we speak about charitable projects - we check the site, the legal basis and the organization reporting.\ <br>